← Institute
Certificate · 22h · Personalized for Planner
Ai For Attendee Experience
A practitioner-led path with assessments, peer review and a recognized credential.
★ 4.8 (412 reviews)2,420 enrolledCMP credits: 12
Curriculum
6 modules · sequenced by AI
✓
Module 1 · Foundations & frameworks
2h · video, reading, assessment
2
Module 2 · Audience research & personas
3h · video, reading, assessment
3
Module 3 · Designing the journey
4h · video, reading, assessment
4
Module 4 · Data, measurement & ROI
5h · video, reading, assessment
5
Module 5 · Stakeholder alignment
2h · video, reading, assessment
6
Module 6 · Capstone: ship a real plan
3h · video, reading, assessment
What you'll be able to do
- ✓Design a personalization stack end-to-end
- ✓Run a measurable pilot in 30 days
- ✓Build a stakeholder narrative that funds the work
- ✓Ship a capstone reviewed by PCMA faculty